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The design came from a small tailor master - Versace

Versace December 2, 1946 was born in Reggio Calabria in southern Italy; he grew up in a small tailor master of the world's fashion design. Versace child in the mother's sewing shop Gan Huo. Was nine years old when the mother's help in the design of the dress he remembers the first set, one shoulder dress with velvet to do? After high school, Versace was not interested for the school curriculum, school drop-outs continue to help the mother engage in clothing.

Another Versace childhood hobby was music; he likes the southern Italian folk songs, modern pop music and classical opera. In 1972, Milan, a clothing manufacturer eyes on Versace's work, and called his mother and asked Versace to north of Milan. Versace excited and immediately boarded the train to Milan to start his fashion career, when only 23 years old.

Soon, a clothing business door invited him several sets of clothing, Versace developed by IBM, they were successful, he designed clothing is extremely popular. Were glad for the co-awarded him with a Volkswagen Beetle car. Up until the time is ripe, Versace Bianba family received a Milan, a joint approach to the traditional family, founded the family business. Unwilling to people living under the Versace in 1978 founded the first one named in his series of clothing.

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With a surprising step ahead

In the fierce market, the role of advertising must not be underestimated. Versace spent in advertising in the cause of a mind to do. The first is with the advertising industry who make friends, especially those photographers, they are often a guest Versace. His clothing these people understands the dynamics and trends.

Versace logo design summit in Paris in 1989 launched "Afelier" series. This is not satisfied with Versace to dominate the Italian and resolutely decided to enter the French luxury fashion first step. This immediately triggered a wave of Italian fashion into Paris.

Brand is also the Versace of the most concern. Versace has long found that the brand of goods abnormal strength. Versace in the women's success made him increasingly aware of, to find ways to ensure that its own brand, relying on the brand to gain profits, must also suitable for young consumers shopping psychology, to produce texture and not too particular about the cost and not large, but there is obviously working very quickly and the brand decorative products. In 1994, Versace has launched a Versace signs of bedding and household utensils. Versace Fall 1997, is also preparing to open a cosmetics product line, specialized production and Versace dress matched products.

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The clothing empire in Italy, in the logistics management, the company occupies a leading position Versace. Versace has long been in New York, London and Paris, the city established companies and retail stores, the company's products to meet directly with customers rather than through intermediaries, so that put the design, manufacture and retail organically together. United States, "Business Week," the article that "Versace in the fashion market, fierce competition in almost every step of the agenda has gained a stronger advantage in the retail area."

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