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Adidas is one of the world’s top sporting brands. Adidas is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its Adidas logo is known worldwide. The Adidas company bought these “Three Stripes” from a Finnish sports company in the 1950s.
Adidas has provided quality sporting goods for decades. Adidas create a very strong brand loyalty among consumers. Many people wear Adidas clothes and Adidas shoes as a fashion statement. The Adidas company also manufactures other products such as Adidas bags, Adidas glasses and Adidas watches.
Adidas is heavily into sponsoring sports stars and Adidas teams. Adidas is involved in sponsorship deals with the top soccer, rugby and cricket teams all over the world. Adidas current marketing slogan perhaps sums up the Adidas company’s success - “Impossible is Nothing.
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